Real Truck Owners wouldn't be caught dead in a Japanese pick up truck. I
suspect the Japanese trucks will sell OK in California, in the cities, but
out in the country where trucks are trucks and men are men, the domestics
will rein supreme for a long time to come.




"Brian Foster" > wrote in message
.. .
> Very interesting show on Discovery Times channel last night. Detailed how
> Japanese auto makers are really going hard after full size pick up truck
> market. Nissan Titan is making big inroads and so is Honda. Japanese had
> hard time understanding that Americans just don't like little trucks as
much
> as we like big trucks. Looks like they finally "got it" and now Detroit is
> feeling the pain. PU Truck are some of the most profitable vehicles made
by
> Detroit.
>
> My own observation: When it comes to innovation the USA has everyone beat.
> When it comes to refinement that's where we get caught and sometimes
> surpassed by Japan and Europe to a lesser extent.
>
> We can make a Ford Mustang, A Jeep, Dodge Caravan, or a full size PU
truck
> but then we seem to get complacent and stop the developing and refinement.
> That's where the Japanese really get going and make up ground.
>
> Ford & Gm bonds at junk status, not good. Auto industry is so resistant to
> change and so slow to react to market forces. UAW not helping the issue
> either.
>
> Interesting show if you get a chance to see it. Car designers are very
> different people. Very artsy. They need engineers to keep them in reality

>
>